Aux Art

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Three Ways To Sell Your Art Online
by Fiona R Ogilvie
http://www.froart.com

Are you an artist looking for somewhere to sell your art
that offers you hundreds of thousands of visitors a month,
that you can reach easily without any traveling or packing,
where you can arrange and rearrange your art on the walls as
often as you want?

Sound like an impossible dream? It's not - it's a digital
world, and you'll find all of those on the internet. If
you're an artist dabbling in any media, there are a number
of different ways to sell your art online. The three most
popular are your own web site, a gallery web site, or an
auction site. Your own preferences and skills should be the
key determining factor in which style of selling you choose
to sell your art online.

You need: good quality scans of your work, a merchant
account on the auction site, a payment method.

You can post each of your works of art for sale separatelya
and accept bids on them. You can also choose to set a flat
"Buy It Now' price for each piece of art you're selling, and
bypass the auction. Accepting payments is easy. eBay is
affiliated with PayPal, the original pay by email service.
It allows you to accept credit card and EFT payments without
a commercial merchants' account.

Pros: large audience, easy to collect payment, easy to set
up. Cons: Not devoted just to artwork, people looking for
bargains won't pay a lot for original art.

A second choice for selling our art online is through an
artist gallery site. There are several different models of
gallery sites, but they all allow you to post your work and
solicit customers. Some may provide escrow service, or play
go-between between you and customers. Most allow you to
build a gallery/portfolio of your own for free, but offer
additional promotion and services to those that pay a
premium membership fee.

Pros: Specialization - people come to look at and buy art;
Often have artists communities for trading tips; gallery
handles payment details Cons: Commission on sales; competing
with many artists; may require art submitted in particular
format or style.

A third popular choice for selling your work online is your
own web site. When you choose to build your own web site,
you have total creative control over the look, feel and
behavior of your site. You can choose how to display your
art, what sort of payments you'll accept, and how often
you'll update your offerings.

The biggest disadvantage to building your own web site is
that you're on your own. You'll need a merchants' account,
though you can start off accepting payments through email
with a PayPal account. You'll also need to design and build
for yourself. By the same token, you won't owe anyone a
commission on any of your art that sells.

The bottom line is that the internet can provide a new
market for your art, whether you sculpt, paint, craft, sew
quilt or create digital art. It's the largest market ever,
and it's just waiting for you.

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