Aux Art

www.auxart.com

Ever Considered Art In A Business
by Lisa Hennings
http://www.artchief.com

From the minute that someone steps into your reception
they are analysing the sort of business you have and if
they like it. Remember that it's not only the important
clients that you need to impress but everyone who enters
your reception will comment to their friends and
acquaintances if they are truly impressed. Each person is a
prospective source of income because, at the end of the
day, you really don't know who they might tell and how the
news of your reception could travel!

Art in whatever form can be a useful diversion and
distraction from all the ugly things that also go on in an
office; the cables, the piles of papers and, let's face it,
computers are hardly the most aesthetically pleasing of
objects. The right piece of art in the right place will
work wonders and can make a huge difference to the image
and therefore, at the end of the day, the profitability of
the business. It can be uplifting and intriguing and feed
the curiosity of those who visit and give them an insight
into the people who run the company. It can reflect an open-
minded approach, a business that is switched on culturally
and open to new ideas and working patterns.

A great deal of money is spent each year by companies
advertising their corporate identities. Company
stationery, logos and signwriting on buildings and company
vehicles, should all be standard and portray the image of a
successful and forward thinking business. All forms of
communication are important, the colours and designs used
on stationery, should all have an influence on the company
image.

The whole package that you are trying to create reflects
your values, expertise, personality, promise and vision. In
a similar manner the art that people see in reception of
meeting rooms reflects the personality and culture of the
business.

Art can be ever changing. It is easy to transform the
office by turning a summer scene into to a winter
wonderland, to match the changing of the seasons. A whole
new look can be created by just moving pictures and using
different colours and styles. This stimulates the minds of
employees and influences their creativeness . Employees
filled with enthusiasm can make a business that is
successful.

Points to think about:
Stand back and look at the ambience of your business
objectively. Do your employees seem genuinely motivated, or
is it just an act they put on when you're around? Do
clients look enthused when you meet them in reception or
are they just bored by the visit?
Write down a mission statement. What would you like to say
to clients about your company?
Ask your employees for their opinions.
Take action. You can only try it and if it doesn't work
then you haven't lost much, but the chances are that your
profits will be much improved after six months, both
because your staff will be more motivated and your clients
more impressed.

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